One primary service intent per page
Separate balayage, cuts, color correction, and extensions when search volume and pricing differ. A single dump page makes Google and clients guess.
Each page should answer: what it is, who it is for, starting price or range, how long it takes, and how to book.
Proof beside the Book button
Put a short gallery or before/after near the primary CTA. US clients deciding on phones need visual proof without scrolling past three paragraphs of brand story.
How GitXpert builds salon service IA
We map your real menu to crawlable pages, keep NAP consistent with Google Business, and wire book/call actions that work on mobile — then optionally automate follow-up for abandoned inquiries.